Through its close cooperation with the local government of Thane on the master plan and the Kalwa Station promenade, NP-BRIDGING has initiated a campaign to raise awareness about the quality of life in the city.
The need for a global approach to the city’s traffic problems has many facets. It is not only the hardware that needs to change, such as infrastructure, but also the architecture and urban development. The liveability of the city is connected to social issues and to the behaviour of people. Anyone who has ever travelled by car in India knows that the constant sounding of horns creates a hellishly stressful atmosphere. Drivers accompany every traffic manoeuvre with a honk. It is so usual that ‘please horn’ is painted on the back of big vehicles. It’s part of the daily sound pollution within Indian cities, particularly for the poorest people surviving in the public space or in the roadside slums, who suffer from it day and night. Yet things are gradually changing in various parts of the cities. Signs prohibiting the sounding of claxons have been placed near hospitals, schools and embassies. Through this targeted project, NP-BRIDGING is attempting to indicate that all urban residents are entitled to this basic right and that noise should be limited.
Client: Thane Municipality Corporation
Location: Thane, India, Mumbai region
Total Budget: 1.250 euro
Copyright Images: NP-BRIDGING